Use KnowEm to check for your username on more than 500 social networks and domain names. One way to do that is to update your website regularly with content that your audience finds helpful. Be consistent and deliver on your promises As with any human relationships, living up to your word and being consistent in all areas of your communication with your customers is essential to building a great online reputation. Images and videos should reinforce your professional pursuits. So make sure to take photos at that panel you spoke on, or at that conference you attended. It should, or your online reputation may reflect poorly, and negatively influence their opinion of you.
Sometimes you might need to contact the person who shared that content directly and ask them to delete it. What aspects of it do you think could be improved? Social media is a great asset and can help to advance your career and goals but it can also hold you back. Setting up a Google Alert is free and can be done in only a few steps. What reviews about your brand appear? Here are some actions you can take right now to protect your online reputation in 2017: Clean up your current situation. Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when.
No digital presence can be viewed by tech-savvy employers as odd and possibly decrease your chances of employment. An angry client can write a horrible review for your business without recourse. This suggestion sounds helpful but can be easier said than done, especially where the sites holding reputation-damaging information are high in the search engine returns and for one reason or other, you can't remove, have wiped or change the information yourself. Stradtman says this is a bad idea because those pictures stand a chance of popping up when the boys grow up. Small businesses can usually get away with using free tools to learn about mentions or reviews that have been submitted about your brand, whether for a company or individual. It could be five or 10 of the top things about them online—either items that we write in consultation with you and your résumé or things that already exist that we push up to the top.
Your actual score tops out at a maximum of 800 points. Do your best to register your name exactly. Delete and clean up what you can. These studies make it clear that what people say about your brand online directly affects your bottom line. Bigoted Behavior When it comes to screening you online, the person looking you up online will immediately be turned off by examples of bigoted behavior.
You hope your customers feel the same as you do about your brand. The way that you choose to engage online can persuade a hiring manager to flat out reject you or convince them to hire you. Search yourself Do a Google search for your name and also a search for your name in Google Images. In fact, a sponsored by Microsoft found that 79% of recruiters and human resources managers review information about potential employees that is available online, and 70% said they disqualified applicants due to what they found. Take their opinions to heart and use online feedback to inform customer service and other areas of dealership business. Negative content can affect your sales, and addressing the criticism on the site may not be enough. Your online reputation may soon impact your ability to get credit: Companies are increasingly turning to social media when making lender decisions.
Because of this, the team at BrandYourself designed new software to calculate your Reputation Score. I suggest that teens and adults for that matter work extra hard to do great things at school and in the community e. The higher your influence, the more positive your reputation will be. Years to build, seconds to tarnish Your online reputation is like a relationship. So if you want to stay ahead and keep your business afloat, you need to proactively manage and improve on all the feedback you receive from the internet.
Even a friend who jokingly steals your phone and posts to Facebook pretending to be you can cause trouble. One is represented by complaints on social networks. This can also be useful if someone is cyberbullying or harassing students by posting rumors or hurtful comments about them in a way that might show up in a search. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked. So, helping children to understand the long-lasting effects of what they share and empowering them to take control of how their online reputation is created is key. It will make your online presence stronger. Bottom line, treat anything you might post online like a tattoo.
Remember to save or bookmark any search results that may need your attention; you can work on them later. This means sharing information, photos, videos, and other online items that reflect well on you and improve the general nature of online communications. Why an Online Reputation and Reviews Matter to Marketers Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services. Claim important online accounts: Gain control of them before someone else does. For example, mentions of skipping or showing up late for school or work can come off as extremely unprofessional, even if these kinds of comments are just said in jest. Being proactive and prepared in the event you come under attack goes a long way toward protecting your online reputation. If there are things in your past that can affect your present, consider how being open about past mistakes can actually shield you from such attacks more successfully than any amount of trying to hide it deeply.
That said, there are certain things that you should do on your own, like have a thoughtful, well-curated LinkedIn profile. Your response should depend on the scale and severity of the damage. This service, for example, is an all-in-one platform for online review management, local search visibility, and social media designed for businesses. If your name is commonplace, include other identifying factors linked just to you, such as your hometown, your business name, your job title or a hobby you actively participate in, etc. Take advantage of the privacy features on your blog or personal website.
Your Reputation Score tells you whether your online presence is helping or hurting your career. Develop your online presence: Many customers today visit third-party shopping and review sites long before they consider which dealership to visit. Request Removal You may be able to have the material removed, but remember that much of what appears online is archived at the , a nonprofit initiative designed to be a resource for historians and researchers. User-generated content is a must. Approach all online interactions with your manners at the forefront.